Lot of Companies want to jump on to the Digital Transformation without understanding what is the need for transformation and where they need to transform. Above and over that Transformation should not be a technology driven initiative. Before kicking of Transformation teams should be clear on 3 main criteria
- What should we Transform
- Customer Experience
- Business Process
- Operational Process
- Where should we start Transformation
- Transforming Customer experience can have improving customer touch points, customer analytics, CRM systems
- Transforming Business Process involves Digital Modification, providing multi channel business
- Transforming Operational process involves worker collaboration, process digitization
- How should we Transform
- Use of Social, Media, Analytics, Cloud and IOT
The table below should provide a clear direction on Digital Transformation
